Brochu Walker
STRATEGY | CONTENT CREATION | E-COMMERCE | SOCIAL MEDIA STRATEGY | PAID ADVERTISING
Brochu Walker is an LA based womens' luxury collection influenced by European design, but with a warm and naturalist Californian sensibility. Umbrella was tasked with elevating Brochu Walker's branding and tastefully amplifying its voice in the crowded women's ready to wear market.
For this project, we believed that drawing emotional connections was the key to aligning stylish, practical women with the brand. We created content that projects female confidence, and an effortless chic that busy women require in their everyday lives.
Umbrella embarked on a comprehensive brand relaunch, starting from scratch, to position Brochu Walker effectively on social media. We curated captivating lifestyle-driven content that seamlessly communicated the brand's essence and unified storytelling.
Within just two months of launching a targeted paid advertising campaign on Facebook, Instagram and Google, coupled with compelling new content, the brand experienced an unprecedented surge in monthly online revenue, skyrocketing from low-mid figures to an impressive six-figure revenue. Our efforts also yielded a staggering increase of over 300% in referral traffic from social media platforms. With this extraordinary growth, Brochu Walker is well on its way to establishing a thriving e-commerce business.
6 figure
MONTHLY REVENUE WITHIN 2 MONTHS
4.0x
Return on ad spend
300%
