Where beauty blooms
Albion Garden
Brand Strategy
Event Production
Experiential
Social Media Strategy
Influencer Marketing
Content Production
Brief
In 2023, Albion Garden opened in Los Angeles as the first U.S. store for Albion, a luxury Japanese skincare brand with a history dating back to 1956. Known for its innovative products and premium ingredients, Albion aimed to introduce its heritage and expertise to a new audience through a flagship store that also featured a café and spa. The goal was to build awareness of the launch and highlight Albion’s unique story and offerings.
Result
To celebrate Albion Garden’s grand opening, UMBRELLA partnered with Éclat to host an exclusive launch event, featuring an intimate skincare soirée and dinner party. The evening, elevated by Chef Sandy Ho’s culinary creations and the Albion Café’s special contributions, brought together influential tastemakers from the beauty, fashion, and luxury lifestyle spheres. This immersive experience amplified Albion’s story, blending beauty and culinary artistry to captivate its audience.
Influencer Marketing To sustain momentum post-launch, UMBRELLA implemented a targeted influencer gifting program, inviting influencers to experience the spa and share authentic testimonials about the transformative benefits of Albion’s skincare products. As a result, Albion Garden’s spa program achieved full booking schedules while extending the brand’s reach to millions.
3.2M
Launch event total reach
6.6M
Influencer and creator
program total reach
57
Organic placements