Naming
Brand Strategy
Brand Identity
Collateral Design
Website Design and Development
Content Production

Test

Test

Brief

Forme, formerly known as IFGfit, is a science-driven posture correcting activewear brand that sought a rebrand to better connect with the direct-to-consumer (D2C) audience and solidify its position as a leading wearable technology company.

Result

Through a comprehensive rebranding effort, UMBRELLA successfully transformed Forme’s identity and positioning. The brand shifted its focus from primarily targeting patients with injuries and pain to a broader audience seeking to enhance their daily lives and everyday performance. The new brand identity system effectively communicates the company's core values.

Scope

Social Media Strategy
Content Strategy
Content Production
Paid Social
Ad Creative

Brief

In 2022, Palma de Salus launched their inaugural product, a premium hand sanitizer, with a mission to redefine the category. Their objective was twofold: to expand their direct-to-consumer (D2C) business through social media and to establish credibility for potential retail partnerships.

Result

To navigate the post-COVID market saturation, UMBRELLA devised a content-driven strategy, commencing with the creation of a social playbook delineating the brand's visual identity, tone, and voice. Monthly photoshoots were conducted, and all social assets were designed by UMBRELLA to ensure Palma stood out online. Leveraging Instagram as a virtual storefront, UMBRELLA capitalized on the heightened market demand by educating customers about the superior quality of Palma's ingredients and formulation techniques, despite its elevated price point.

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4.2x

CTV + Companion ROAs

15.3%

Lift in lower funnel
conversion rate

32%

Increase in paid search site visitors after seeing a CTV ad

4.5x

Increase in paid search conversions after seeing a CTV ad

4.2x

CTV + Companion ROAs

15.3%

Lift in lower funnel
conversion rate

32%

Increase in paid search site visitors after seeing a CTV ad

4.2x

CTV + Companion ROAs

15.3%

Lift in lower funnel
conversion rate

32%

Increase in paid search site visitors after seeing a CTV ad