CREATIVE marketing manager
Position Summary:
Umbrella is seeking a Creative Marketing Manager to focus on fashion, beauty, lifestyle, and consumer goods clients. The ideal candidate will have a strong quantitative and organized mind, with a deep understanding of digital marketing including social media, email marketing, e-commerce and paid media. You will be working with clients and our creative team to oversee brand marketing and strategy.
This position also has a very strong creative component, as the candidate would have to be comfortable working with a diverse group of women with strong creative voices. We would like someone with an active knowledge and participation in popular culture, but also an ongoing interest in diverse creative avenues beyond social media. Ultimately, we need you to understand the most relevant numbers and how they relate to our collective aesthetic choices to create value for our clients.
Key Responsibilities but not limited to:
Develop an effective and creative marketing strategy for clients.
Project manage multi-functional teammates to ensure all deadlines are met, anticipating problems and solving them both internally and with clients.
Produce shoots and create content for web/ad/social, including but not limited to, casting, location scouting, shot lists, schedules, budgets, contracts and delivery specs.
Manage clients’ social media accounts and build out a social media roadmap.
Manage influencer marketing campaign and develop a healthy community strategy for clients.
Oversee paid channels and collaborate with paid ad specialist to optimize targeting and content to increase ROI.
Create detailed monthly and weekly reports, showing both a strong understanding of data and written communication in putting the numbers in a meaningful context.
Write copy for marketing materials, including newsletters, web and social content.
Own day-to-day execution of email marketing campaigns.
Ideal Candidate:
3+ years of experience in marketing. Agency experience is a huge plus.
Must have a Bachelor's degree. Degree in Marketing, Communications or equivalent preferred.
Have elevated aesthetic taste and broad cultural interest.
A solid understanding of and active engagement in social media platforms.
Thorough knowledge and understanding of the principles of advertising, marketing and digital media.
Experience in Shopify is a huge plus.
Strong written and verbal communication skills.
Proficient in Adobe Suite, Keynote, Mailchimp, Klaviyo, Facebook Business Manager and web analytic tools.
PERSONALITY:
A project manager at heart: Exceptional organizational skills and detail-oriented. You love seeing projects come to life.
A problem solver - Ability to anticipate obstacles and also quickly generate alternate solutions/ideas and change course as needed.
Strong time management skills - Can juggle multiple deliverables with tight deadlines.
Strategic and Creative - You’re looking for a role where you can take the lead on new ventures and quickly have a list of ideas brewing.
A team player - No task is beneath you to get the job done. Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.
Loves dogs!
To Apply:
Please email ALL of the following to info@umbrellalosangeles.com with "Creative Marketing Manager: Your Name" in the subject line, otherwise your application will not be considered:
a short cover letter telling us about yourself and why you are a great fit for the role :)
resume
your desired salary
link to your instagram
optional: portfolio of previous work samples
*candidates must live in Los Angeles.
*candidates must have a valid driver's licence and a car.