CREATIVE DIRECTION / CONTENT PRODUCTION / VIDEOGRAPHY / PoST PRODUCTION / SOCIAL MEDIA STRATEGY
The Peninsula Beverly Hills asked Umbrella to undertake a special Holiday project For the #PenMoments campaign. Given that the holidays are a very special time at the hotel, the Peninsula Beverly Hills wanted to capture its most festive, luxurious and welcoming features in a social and video campaign. Umbrella handled full production for the shoot, creating a holiday film that awakens the spirit unique to that time of year, showing that The Peninsula Beverly Hills offers a traditional, but contemporary take on the holidays that isn't seen anywhere else in the city. While it's easy for a hotel to claim a superior attention to detail and the guest experience, the Peninsula Beverly Hills' 2019 Holiday video puts this love and flair for service on full display for a time of year when people expect the most magic and surprises from luxury hospitality.
“We hired the team at Umbrella to help us develop a more cohesive brand strategy for our social media channels. The head of the agency oversees the creative for all of our shoots, and we appreciate her close involvement. I highly recommend the team at Umbrella as they are creative, resourceful, efficient and a pleasure to work with.”
